Fashion has always been very intrinsic to Anita, right from those formative years; let it be dressing up her favorite doll or the most gorgeous actress.
“Fashion is all about elegance, style, comfort and attitude. It need not be loud, it need not be outrageous, need not be changing drastically every season, but definitely attuned to the culture and the mood of individuals. Fashion has to be expressive, eloquent yet leave room for interpretation of the individual.” Says Anita.
“Fashion is all about elegance, style, comfort and attitude. It need not be loud, it need not be outrageous, need not be changing drastically every season, but definitely attuned to the culture and the mood of individuals. Fashion has to be expressive, eloquent yet leave room for interpretation of the individual.” Says Anita.
Anita Dongre has been a part of the Indian fashion industry for nearly two decades. She entered the world of fashion immediately after schooling. A passion she always wanted to pursue. She liberated women from the straitjacket of traditional tailoring and introduced them to the pleasures of casual chic. Anita is not a woman given to flamboyant emotionalism. In this reflects, physically and by temperament, the clothes that she has so expertly tailored right to the last cut.
Anita also had a short stint as a teacher at one of the reputed fashion schools in the country; she currently is a mentor to two of the best fashion schools in the country.
Anita designs clothes for both, bollywood celebrities and royalties. Some of her bollywood clientele includes Urmila Matondkar, Esha Kopikar, Sameera Reddy and the likes but it does not stop there. She is also a favorite among her international customers. She has also won awards internationally for her ingenuity in design and creation. She has also lent her creativity to movies like My Brother Nikhil & Bas Ek Pal.
“Fashion is never vulgar; it’s continuously evolving, not just according to seasons but also cultural conditioning and is always subject to interpretation of time and thought.”
Source : Anita Dongre
Anita also had a short stint as a teacher at one of the reputed fashion schools in the country; she currently is a mentor to two of the best fashion schools in the country.
Anita designs clothes for both, bollywood celebrities and royalties. Some of her bollywood clientele includes Urmila Matondkar, Esha Kopikar, Sameera Reddy and the likes but it does not stop there. She is also a favorite among her international customers. She has also won awards internationally for her ingenuity in design and creation. She has also lent her creativity to movies like My Brother Nikhil & Bas Ek Pal.
“Fashion is never vulgar; it’s continuously evolving, not just according to seasons but also cultural conditioning and is always subject to interpretation of time and thought.”
Source : Anita Dongre